Branding
your brand is the entire identity of your business.
Branding goes way beyond just a logo or graphic element.
When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.
your brand is the way your customer perceives you.
It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand doesn’t just happen… it is a well thought out and strategic plan.
Many small businesses and start-ups neglect to spend necessary time thinking about their brand in this broad sense and the impact it has on their business.
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People tend to do business with companies they are familiar with.
If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services.
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It is critical to stand apart from the crowd. Whether your a local business or part of a larger market,
How do you stand out from the other business in your space?
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People love to tell others about the brands they like.
People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side,
YOU CAN’T TELL SOMEONE ABOUT A BRAND YOU CANT REMEMBER -
It is important to remember that YOUR BRAND REPRESENTS YOU…you are the brand, your staff is the brand, your marketing materials are the brand.
What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer?
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A strong brand will provide value to your organization well beyond your physical assets.
Think about the brands that you purchase from (Coca-Cola, Wrangler, Apple, Ford, Chick-Fil-A, QuikTrip)… are these companies really worth their equipment, their products, their warehouses, or factories?No, these companies are worth much more than their physical assets…their brand has created a value that far exceeds their physical value.
