Because of the fact that web and digital marketing are more commonly being used, having print materials can actually work to your advantage. More businesses are starting to use web instead of print materials, so having professional print design in addition to a solid web marketing strategy can actually help you stay ahead of your competition.

Many consumers still prefer print. It gives them something solid and versatile that they can hold onto. Web can be a very effective form of marketing but it isn’t permanent like print media. “Out of sight is out of mind.” Print materials give your customers something that is solid and lasts longer.

Believe it or not, not everyone is computer savvy. Some target audiences may still prefer print materials to their online counterpart. Having print in addition to web marketing can ensure that you reach your target audience.

Having more than one way to market your business solidifies your brand and establishes brand recognition. The more you allow your brand to be seen, the more recognizable it becomes.